Worth

Marvel has made the headlines lately with their recent announcements that will and already have shaken up their print universe.  Tony Stark/Iron Man is moving to San Francisco and has a brand new suit.  Steve Rogers is replaced by Sam Wilson, who is black, as the next Captain America.  And the one that hits home for me – Mjolnir, the Asgardian hammer forged from the heart of a dying star and enchanted by the words spoken over Odin’s beard, is now held by a female.

Most of you are aware of the Thor-inspired theme of my Instagram photos.  If not, well, I have an Thor-inspired theme for my Instagram photos:

http://instagram.com/mjolnir_mcfly

See.  I told you.  I wasn’t lying (also see my post called #100).

I’ve always applied the idea of driving my Instagram account to roll with the times, both world/nationwide and personal moments.  Prior to the 2014 baseball season, I set up a spring training series where Thor (played by yours truly, again if you were unaware) works on his timing at the plate and his curveball on the mound.  With the return of my brother from boot camp in April, he accepted the role of Captain America, and us brothers were reassembled via a six-photo series glorious with hammer and shield action – which are my favorite of the bunch to date. And that’s always been my style and preferred method to my madness.  Somewhere there’s always a story to be told, and I want to be the one to tell it to you with multiple layers.

So, the last five photos that I posted on my ‘Gram are direct nods to Marvel’s move to pull the hammer away from the guy that’s been Marvel’s Thor for the last fifty-two years and pass it onto someone else.  There is a new Thor in town, and you can imagine the shock.  After all, many people tend to not accept change very well.

One can assume that it would not be easy to let go of that power after possessing it for that long, right?  We can all relate to – at the very least imagine – the anguish of losing what made you feel extraordinary, and having to witness it move on and accept another (strike a chord? See: break ups).

I have not read the Marvel books, so I am not aware of why or how he lost worthy for Mjolnir in the first place.  But for my photographic and ‘Gram purposes, those details were not required.  What I sought to visually hammer home (pun intended), was the unadulterated distress of loss, and the only thing left that mattered was how to find a way to get it all back.

What resulted was a five-photo series that I am actually very proud of.  It achieved everything I wanted – acting, dramatic lighting, plot progression from one photo to the next, and visual cameos of space and wormhole travel and Asgard itself (at least, the notion of it and how it would look).  More than anything else, people got the idea and I was floored by the overwhelmingly positive responses. It ends with a bit of an apology to Marvel, as I am not ready to give up the hammer.  In the end you have to believe in what you are worth.  And when you do that, ideals become very difficult to let go.  Or maybe that’s too deep of an ending, and I simply could not find a female replacement.  Hmm. Who knows.

What also spawned from the success of this story arc are… more story arcs!  I’ll still have one-shots of beautiful sunsets and sunrises and landmarks (who on the ‘Gram doesn’t love those?) but the future direction of my account will now continue toward a collection of storytelling series.  You know, panels of a comic book, if you will.

See what I did there?

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100

“Oh, I still don’t think you’re the god of thunder. But you ought to be!” || Issue #100

Today is a landmark photo – post number 100. When I started this feed last year in November, I honestly did not think it would get this far. At first it seemed silly, especially having to “play” this character myself, but the concept was definitely there. And as far as @Instagram goes, I have searched high and low to find a similar account. And so far, at least as far as public accounts go, one seems to be the loneliest number here. So at very least I win points in originality; all there was left was miles and miles of execution.

I’ve had a blast so far, and it’s a vision and project I have believed in since its inception. Do I have another 100 photos in me with the hammer? Maybe, maybe not. I still have a lot of ideas on the queue, and at this point I’m just going to shoot first and ask questions later.

Speaking of questions, I asked several folks to round up a series of questions that would tell my story a little bit. The camera behind the camera type of thing. So, without further ado –

1. What the hell is Mjolnir and how do you pronounce it?
– Mjolnir (mee-yole-near) is the name of the hammer. Not my choice, this is based out of the Norse Mythology that Marvel Comics also follow. If it was my choice to name the hammer, it would be Sex Panther.

2. Where does McFly come from?
– I am a big Back to the Future fan, and it is a simple nod to the McFly family. My previous Instagram account was mikey_mcfly, so I just dumped Mikey for Mjolnir for this IG reboot.

3. Your history with cameras?
– Started with handheld camcorders filming for projects in high school. More film projects came out of college when I was a film major before I switched to product design and industry. Several months after graduating college, I picked up the camera again in March of 2008 and filmed a weekend road trip I went on alone. That ended up birthing two things – an early idea for a company called Spiral Notebook Films and a 45-minute film titled “Understanding Michael.” Other short films came out of it such as “The Orientation Segment” and a large filming gig for Hula, Polynesian, and Tahitian dancing for the Hula Halau ‘O Makalapua school in San Bruno, California.

Several months prior, one of my closest friends Mark Penacerrada (IG @mark_onetimeinc) and I started ‘Mike and Mark – The Photo Guys!’ We had one gig for a graduation shoot at a community college before we started One Time with other friends and crime-fighting partners (IG @mattmaniego and @instafred_) From there, as an integrated marketing company, we’ve worked and partnered up with many clients and companies and put together an impactful portfolio.

4. What do you shoot with?
– Canons, all but one project where we used a Nikon. 7D, 60D, 5D Mark II, several Rebels and the Ti series. My Instagram photos are all shot with an iPhone camera.

5. Do you do this full time?
– I live in San Francisco, land of bat-shit high rent. So I do have a job in Palo Alto as an Administrator and Reports Analyst. Basically PC by day, and Mac the rest of the way.

6. You seem to be all over the place in what you do and can do. What do you consider yourself as?
– The God of Thunder you dumb motherf — no I’m kidding. If I ever push forth a title over anything else, it would be a writer. Second would be coffee junkie. The very last would be ice skater. Zero emphasis on skater.

7. Is Thor your favorite comic character?
– One of, but not my favorite. Daredevil is actually my favorite Marvel character, second only to Batman who tops the overall list.

8. How much does the hammer really weigh?
– For those of you who have ran into me during my shoots and were able to lift Mjolnir, well hot damn – you must be worthy!

9. Creative inspirations?
– Marty Linder, a brilliant designer and my college mentor. In film – Chris Nolan, Quentin Tarantino, Orson Welles, Robert Zemeckis, Jackie Chan, Charlie Chaplin, Mike Nichols, Chan-wook Park, Kevin Smith and Joss Whedon. I always wanted to be “Michael J. Fox” cool because I think no one tops him in that department. Writers like Jonathan Nolan, Brian Bendis, Ed Brubaker, and Stan Lee. I hope one day, Stan Lee gets full recognition as one of the greatest American writers in history, regardless of his genre. This man is responsible for some of the most amazing stories.

10. What takes up your spare time?
– I have a love/hate relationship with working out and training. I love it when I do it, I hate it when I don’t. During baseball season I’m following my Giants, and if your at the ballpark for a day game and you see someone running the upper reserve stairs from beginning to end, that would be me. Catch me after that pre-game workout, say hello, and let’s go have some beers and baseball.

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